A package is a foot soldier sent out to destroy your enemies and capture
the attention of the fickle consumer where victory is measured in
sales. No sales, no victory. And to get those sales you're going to need some serious weaponry.
Then how?
Yes, that's the question. To make it survive, your package should be:
Not all of us known, that the package design of Brem Bali is similar with wine. Although Brem Bali is containing alcohol or rum, but eh it makes nothing special.
If someday, Brem Bali was dropped into a rack in a store, consumer should pay close attention to the drink rack, to so that he can find what he needs.
But if you make it different design than your competitor, it will be easily to grab.
Just take a look, what I have done, with the design below.
Then how?
Yes, that's the question. To make it survive, your package should be:
- unique,
- easy to read,
- different, and
- match consumer expectations.
Not all of us known, that the package design of Brem Bali is similar with wine. Although Brem Bali is containing alcohol or rum, but eh it makes nothing special.
If someday, Brem Bali was dropped into a rack in a store, consumer should pay close attention to the drink rack, to so that he can find what he needs.
But if you make it different design than your competitor, it will be easily to grab.
Just take a look, what I have done, with the design below.
