22 March 2013

How to Design Package Which Sells

A package is a foot soldier sent out to destroy your enemies and capture the attention of the fickle consumer where victory is measured in sales. No sales, no victory. And to get those sales you're going to need some serious weaponry.

Then how?

Yes, that's the question. To make it survive, your package should be:
  • unique,
  • easy to read,
  • different, and
  • match consumer expectations.
In this case, I picked Brem Bali as the object.
Not all of us known, that the package design of Brem Bali is similar with wine. Although Brem Bali is containing alcohol or rum, but eh it makes nothing special.
If someday, Brem Bali was dropped into a rack in a store, consumer should pay close attention to the drink rack, to so that he can find what he needs.
But if you make it different design than your competitor, it will be easily to grab.

Just take a look, what I have done, with the design below.





I hope you like this post! :D
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P.S. I am using "January Font" to write the word of "Brem". Grab it now!

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